In many ways, 2024 will go down as a pivotal year for all-thingsartificial intelligence. Just about every major tech company under the sun is currently riding the AI hype train, includingGoogle,Microsoft,Meta,Samsung, and so many others. Most recently, we’ve seen Apple make its big AI debut, heavily marketing its new generative technologies under the banner ofApple Intelligence.
Apple’s AI endeavorsare multipronged, with new features slated to roll out over the course of several months. In fact, some Apple Intelligence functionalitiesmight not arrive untilspring 2025. That being said, the company has released its first set of AI goodies to the public in the form of iOS 18.1, iPadOS 18.1, and macOS 15.1 Sequoia.

Admittedly, I haven’t been all that impressed by most of these early Apple Intelligence features. Writing tools, which allow you to rewrite, proofread, and summarize text, don’t stand out in a post-Grammarlyworld. The natural and conversationalSiriupdate is nice to have, but it’s a case of Apple simply playing catch up in the digital assistant space. As for the improved natural language search and Memories features, they sound compelling on the surface, but I’m too busy acclimating myself with iOS 18’s radicalPhotos app redesignto truly notice or care.
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Clean Up is the one AI tool I genuinely find useful
Without a doubt, iOS 18.1’s killer app is Clean Up
If there’s one single Apple Intelligence feature that I’ve been genuinely enjoying thus far, it’s the company’s newClean Uptool. In short, Clean Up allows you to circle or scribble over top of images in your camera roll, to remove unwanted background elements and distractions. The feature also works well as a powered-up spot fix tool, which makes it easy to erase blemishes or other photographic imperfections.
As someone who often struggles to compose the perfect shot, Clean Up is a genuine productivity boon. My daily workflow often involves taking photos of smartphones and other consumer tech products, and Clean Up’s ability to remove micro-scratches, fingerprints, and pesky dust particles is game-changing. Of course, it has always been possible to edit out these sorts of imperfections withphoto editing software, but it’s the ease of use here that makes all the difference.

As someone who often struggles to compose the perfect shot, Clean Up is a genuine productivity boon.
Clean Up’s ability to remove unwanted background elements from my photo library is equally useful. I have a large back catalog of images with relatively well composed foreground elements, sabotaged by background clutter that detracts from the overall image. I’ve since synced these images up with myiPhone, and breathed new life into them with the magic of generative erase and fill.

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Clean Up is far from novel, but that doesn’t take away from its utility
Of course, much like with the rest of these first-wave Apple Intelligence features, Clean Up isn’t revolutionary – Google introduced a similar feature calledMagic Eraserback in 2021, and even brought the tech to the iPhonevia a Google Photos updatein 2023. Rather, it’s the friction-free, native experience of Clean Up that makes it a joy to use on my iPhone.
Even if the idea isn’t exactly original, Apple’s decision to bring a generative erase tool to its handsets is a utilitarian choice I can get behind, AI-driven or otherwise. I’m far from convinced that AI is the sort of paradigm-shifting technology that the industry’s giants want us to believe it is. In my opinion, most of the consumer-facing AI tools currently on offer fall squarely into party gimmick territory.

Even if the idea isn’t exactly original, Apple’s decision to bring a generative erase tool to its handsets is a utilitarian choice I can get behind, AI-driven or otherwise.
In my estimation, Clean Up is currently the one big exception – it leverages AI in a way that genuinely improves my workflow, and makes an otherwise time-consuming task something that takes mere seconds to perform. Google hit the nail on the AI head when it launched Magic Eraser, and I’m happy that iPhones have now adopted the feature: better late than never, as they say.

These are all the devices getting the Apple Intelligence treatment
The first wave of Apple Intelligence features are now officially rolling out – here’s every Apple device getting the long-awaited AI treatment.