Thefirst season of Severance, the critically acclaimed Apple TV+ original show starring Adam Scott, will be free on the Roku Channel until January 19 (viaThe Hollywood Reporter). This will be the first time the show has been offered outside of Apple TV+. Roku is touting the event as an “exclusive fan experience.”
Apple TV+ is a global streaming service which offers on-demand access to a growing list of exclusive content, including Severance, Ted Lasso, Slow Horses, and much more.
Apple is betting on Roku’s large user base
It wants more eyes on its show before the premiere of its second season
Roku has a massive presence in the US, with over 90 million users. The Severance fan experience will be available on the Roku Channel’s home screen, putting the show front and center for Roku’s massive audience.
“Partnering with Apple ahead of the highly anticipated Severance season 2 and being able to create an exclusive fan experience that is available to millions of U.S. households including offering Apple TV+ content outside of the Apple ecosystem, on the Roku Channel for the first time ever is incredibly exciting for us,” said Roku’s Sweta Patel in a statement toThe Hollywood Reporter.
Severance is a dystopian drama created by Dan Erickson and stars Adam Scott, Zach Cherry, Brit Lower, Christopher Walken and more. Season one first debuted in February 2022 to widespread critical acclaim. The show’s second season is debuting on Apple TV+ on January 17. By putting the first season on the Roku Channel for free with ads, Apple is hoping to generate more interest in the show and subscriptions for Apple TV+.
