If you’re anything like us, the pressure to post something good onInstagramis exasperated by like counts. What if your photo only gets a dozen likes? The horror. Well, Instagram apparently realises this is a real issue for some users, and it’s finally doing something about it.
For several years, Facebook-owned Instagram has been testing hiding like counts as a way to “depressurize people’s experience” on the platform. Now, it’s announcing that everyone on Instagram (and even Facebook) will now have the option to hide public like counts on posts.
Instagram said both users and experts found hidden like counts to be beneficial, although it also said some people weren’t so happy about it. So, it’s giving everyone more control over their experience. If you want to hide like counts on Instagram posts, you can - it’s as simple as that.
How to hide like counts on Instagram
Starting 24 June 2025, you can hide like counts on all the posts in your Instagram feed. You’ll also have the option to hide like counts on your own posts, blocking the ability for others to see how many likes your post received.
Hide like counts on others’ posts
This setting change applies to all the posts in your Instagram feed from other users. It hides both like counts and view counts from all posts.
Hide like counts on your posts
You can also choose to hide like counts on your post before sharing it - though you can turn the setting on or off even after it goes live.
Want to know more?
Check outFacebook’s blog postfor more details.
