Remember the good ol' days when you could let your friend or relative borrow yourNetflixorDisney+account to watch a show or movie? Those days are long gone and now, it looks likeMaxwill be joining almost every other streaming service and starting its own password-sharing crackdown over the next few months.
Gunnar Wiedenfels, CFO of Warner Bros. Discovery, said the crackdown will come in phases beginning in 2025 and continuing through 2026. So, enjoy the last few months of sharing or borrowing Max while you may.
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Max announced its crackdown earlier this year
It’s taking a page out of Netflix’s and Disney’s playbook
JB Perrette, Warner Bros. Discovery’s head of global streaming and games, announced earlier this year in March that Max would be doing whatDisney+ didwhen it announced it was cracking down on password-sharing, by sending out emails to customers notifying them of the changes first.
Disney+ added an “Extra Member” option, which allows users to pay more to allow someone outside their household to use their Disney+ account.Netflix also addedthe option to pay to add an extra member to your account too. It seems like Max will follow this approach also, with Wiedenfels saying the company is “asking members who have not signed up, or multi-household members to pay a little bit more.”
Netflix ditches most of its interactive shows, but Bandersnatch lives on
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