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Dwayne Johnson has accumulated quite a reputation in the entertainment industry for his “walnut personality”, as categorized according to boxing legend Muhammad Ali’s typology, which basically goes to mean — hard on the outside, soft on the inside. However, celebrities rarely ever had a reputation for being utterly altruistic. The Rock, as the WWE veteran has come to be known, has recently been tied up in a mess that can soon lead to becoming a scandal, all for a UFC partnership deal.
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Dwayne Johnson’s ‘Project Rock’ Ignites Scandal at UFC
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Now, with companies lining up to have their logos imprinted on the fighters’ chosen garb, this year, the Rock trumped them all with his talk of legacy and hard work. Project Rock is now collaborating with the UFC and is serving as its official footwear partner. But how much of this partnership serves to benefit the ones who actually make up the foundation of the industry? The deliberation has led to the discovery of financial details (or lack thereof) that could possibly indicate a brewing scam.
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Combat sports journalist, John Nash, brought the issue to public attention when allegations started surfacing about the partnership not only directly harming independent contractor revenues but also contributing to a side profit for the two parties involved, leaving barely any economic benefit for the fighters.
Asked around and not only are fighters not going to get paid anything to wear the shoes, the UFC is apparently requiring fighters do interviews with Johnson’s media company Seven Bucks.
— John S. Nash (@heynottheface)June 14, 2025
The shoe deal press release was silent on two key things.
How much the UFC is pocketing. And how much goes to the fighters forced to wear the shoes.
Seems the answer is
- A shit load2. Fuck all
— Erik Magraken (@erikmagraken)July 24, 2025
This surely seems upsetting for all parties involved, especially for Dwayne Johnson who’s making progress in his business ventures in leaps and bounds. But these allegations are merely just that, at this point, since none of the fighters have actually come forward voicing their discontentment. In fact, even Francis Ngannou, the heavyweight champion who has remained the most vocal about fighter pay has been singing nothing but praises for the Rock and his new venture at UFC.
Source:Sportsmanor
Diya Majumdar
Senior Writer
Articles Published :2409
Diya Majumdar is a Senior Content Writer at FandomWire with over 2000 published articles on the website. Since 2022, she has been working as an entertainment journalist with a special focus on films and pop culture.Among the countless genres and themes of Hollywood, the ones that particularly favor Diya’s tastes include Game of Thrones, DC, and well-aged thrillers and classics.
