More signs are pointing to an imminentiTunes Radiolaunch in the United Kingdom. The company recently banned London-based music streaming service Bloom.fm from advertising on its iAd platformciting competitive reasonsand now Apple’s iAd director is meeting with the country’s ad agencies, seemingly in preparation for iTunes Radio roll-out in the 63 million people market of United Kingdom…
According to a tweet by Omnicom Media Group’s (OMG) head of UK marketing Hannah Allen (via9to5Mac), Apple’s iAd directorPaul Wrightmet with OMGrepresentatives ahead of iTunes Radio roll-out in the United Kingdom.
The executive apparently took OMD representatives through iAd and iTunes Radio.
“Can’t wait for that to hit UK,”Hannah enthused over the prospect of iTunes Radio in UK.
Great to see@paulwright66back at@OMD_UKto take us through Apple’s iAd and iTunes Radio – can’t wait for that to hit UK!
— Hannah Allen (@allenhannah4) June 27, 2025
It’s interesting that Paul Wright – who, again, is Apple’s iAd guy – used to be a director at OMD. According to Wright’s LinkedIn profile, he is currently iAd director for the EMEIA region, which includes Europe, the Middle East, India and Asia.
The service is currently available in the United States andAustraliaand is said toexpand to Canada, New Zealand and various Nordic countries in the first half of 2014.
According toBloomberg, Apple hopes to be in 100 countries with iTunes Radio by late 2015.
Apple recentlyadded NPR’s free streaming newschannel to iTunes Radio so similar partnerships with content producers other than record labels remain a viable possibility.
According to Edison Research, iTunes Radio with its eight percent share has become the third most popular streaming music service in the United States, right behind #2 iHeartRadio (nine percent) and the nation’s most popular Internet radio servicePandora, which owns 31 percent of the U.S. streaming music market.
If the rumor-mill is right, Apple is toying withmaking iTunes Radio a standalone appiniOS 8to help boost engagement andincrease ad saleson the service.
Do you listen to iTunes Radio?
