‘Designed by Apple’ ads fail to impress viewers
Apple’s new mission-statement ad campaign is epitomized in a television commercial which highlights Apple’s California roots and celebrates the firm’s famous ‘Designed by Apple in California’ tagline etched on the back of its products. It’s unfortunately not testing very well with viewers. Ad effectiveness firm Ace Metrix polled at least 500 television viewers who gave the latest commercial a score of 489 on its scale. That’s below an industry average of 542 and the lowest score of more than two dozen Apple TV ads in the past year....