This Incredibly Exclusive Bugatti Is Headed To Auction

Bugatti is in the news again for excelling at one of the brand’s specialties: exclusivity.Bugatti only plans on making 500 Chironsbefore ending production, making the Chiron an incredibly rare car. 500 models produced is almost normal compared to the99 W16 Mistralsthe brand plans on making. Even at just under 100 models globally, the Mistral is still significantly more common than theBugatti Centodieci, of which there are only 10. With the rarity, of course, comes a price tag to match — with most Bugattis exceeding seven figures.

The brand is deciding to auction off another model that “was too beautiful to be hidden away. It is — in every sense — a unique piece in Bugatti’s history and a true collector’s item,” according to aBugatti press release. That car is the Bugatti Chiron Profilée, and it’s likely the rarest Bugatti ever offered — with only one ever leaving the factory.

Bugatti Profilée rear end showroom

An extremely fast work of art

The Profilée was originally meant to be part of the Chiron’s production run, where Bugatti would outfit Chiron models based entirely on customer specification. According to Bugatti, the brand sold out of production slots for the Chiron before it could get the ball rolling on the bespoke versions, making the Profilée a completely one-off vehicle.

Mechanically,Bugatti describes the Profiléeas “a less radical interpretation of the Pur Sport.” It has the same positively wild 16-cylinder, quad-turbo engine that powers the Pur Sport. The Profilée can accelerate from 0-60 miles per hour in 2.3 seconds, just like the Pur Sport. Yet, the Profilée is capable of a higher top speed — an astonishing 236 miles per hour.

Bugatti Profilée rear end quarter panel

The car will be auctioned off byRM Sotheby’s on July 16, 2025, in Paris. There is no estimate for the selling price, but the Centodieci retails for around $8.45 million. That means it wouldn’t be outside the realm of possibility that the Profilée sells for upwards of eight figures.

Bugatti Profilée passenger side rear view