As announced last month, Apple’s head honcho Tim Cook will kick off the Wall Street Journal’s annual technology conference, better known under the D: All Things Digital moniker.
The three-day event begins Tuesday, May 29, and takes place at the Terranea Resort in Rancho Palos Verdes, California.
This will be Cook’s first appearance at such a high-profile media even that gathers Silicon Valley celebrities who will join columnists Walt Mossberg and Kara Swisher on stage for some seriously unscripted hard talk.
Cook’s predecessor, the late Apple co-founder Steve Jobs, made headline appearances at the conference twice: once in 2007 when he sat down with Bill Gates in what went down in history as an eye-opening exchange between the two tech titans, and the other time in 2010, when Jobs commented on Apple’s war on Flash, let us in on how the iPad and iPhone came to be and touched upon other controversial topics, incuding app rejections and his take on the state of the television industry.
Cook will be the opening-night speaker at D10. Expect Mossberg and Swisher to grill him on tongue-in-cheek topics, the least significant being his vision of post-Jobs Apple. While Cook lacks the energy and charisma of his predecessor, he is in charge now and the media, fans and rivals are sure to pay attention to his every word.
iDB we’ll be on hand, posting the most interesting tidbits right as they happen. Here’s what to expect…
Jessica E. Vascelaro, writing for theWall Street Journal, sums it up nicely:
It will be a different type of forum for Mr. Cook, who took the job last August and still is showing what kind of CEO he plans to be. The 14-year Apple veteran is no stranger to the stage, having occupied it comfortably as he pitched new products at Apple events. He also has answered questions from investors and analysts at shareholder gatherings.
But the interview by journalists at D10, as the 10th in the series is called, is likely to provide a more wide-ranging view of Mr. Cook’s plans and personality.
Also, this:
The conference is expected to feature a tribute to the Apple co-founder, with participation from his longtime friend Oracle CEO Larry Ellison.
Just don’t expect Mark Zuckerberg to take the stage now that Facebook faces a fallout from itsinitial public offering. Though, you’ll admit, it would be cool as hell seeing Zuck sweat like a pig again.
But don’t worry, fun is guaranteed as Mossberg and Swisher grill Cook on the subject oflabor conditionsin Chinese factories, patent fights against Android backers and rumors of Apple distancing from bothSamsungandGoogleamid fierce competition.
And with reports ofFacebook poaching Apple’s software and hardware engineersto build a phone, there won’t be any shortage of talking points.
I also wouldn’t rule out questions about Apple’senvironmental consciousness, another interesting topic, especially withiCloud being slammedfor its reliance on“19th-century coal energy”.
We’re also hungry for juicy details on Apple’s spectacular ring-shapediSpaceship campus, seen below.
Moreover, Cook could shed more light on Apple’sdividend and share repurchase program, address someprivacy concernsand update us on theiPad’s performance.
Just don’t bet on any new revelations concerning that“pipeline full of stuff”or“mind-blowing”new products because Apple is not fond of leaks, even if they came from its supreme commander.
Oh, and let’s see how Cook dodges the inevitabletelevision set talk.
Apple’s boss has surely had a pretty hectic schedule this year.
He toured Chinain March andopened a new Foxconn factoryin the Chinese city of Zhengzhou.
A month later, the executive found time for a friendlychit-chat with Ferrari CEOand earlier this month heattended court-mediated talkswith his peers at Samsung over an ongoing legal spat, to no avail.
Last Tuesday, Cook flew to Washington for a handful of meetings with Congressional leaders, yet another indication that he intends onstamping his own leadership style on Applein other ways as well.
The one place Cook, 51 years old now, didn’t visit?
Valve’s headquarters, of course.
As a reminder, here’s Jobs dissing Flash at the D8 conference in 2010.
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It’ll be tough topping that epic talk, that’s for sure.
This years conference, entitled D10: All Things Digital, will feature a number of technology celebrities, including Oracle founder and CEO Larry Ellison, Walt Disney and Pixar Animation Studios president Dr. Ed Catmull, as well as a couple surprising appearances, including screenwriterAaron Sorkin, recently commissionedto turn Walter Isaacson bio book on Steve Jobs into screenplay for Sony’s upcoming Jobs flick.
Go herefor the full line-up of speakers.
So, what would you ask Tim Cook if you were Walt Mossberg (or Kara Swisher, for that matter)?
