Learn why you can no longer buy TV shows and films using the official Apple TV software for Android TV and Google TV devices, and what to do about the situation.
Apple removes video rentals and purchases from Google platforms
As first spotted onReddit, a recent update to the Apple TV app for Google’s platforms has removed the option to buy or rent movies or TV shows on Android TV and Google TV devices. The options were replaced by a new link, labeled with the text “How to Watch.” Read:How to configure your Apple TV the right way
What to do about this change?
If you use automatic updates on your Android TV or Google TV, the app has already updated to the latest available version. In that case, there’s nothing you can do about it other than follow Apple’s advice and use the app on another platform to buy or rent shows, then you can stream them using the Apple TV app on Android or Google TV.
To continue renting and purchasing movies from the iTunes Store on Google’s platforms, simply avoid updating the Apple TV app to the latest version. Any previosly purchased content from the iTunes Store continues to be accessible in the TV app on Android TV and Google TV, whether you’re using the latest version or not.
Why is Apple restricting video rentals?
Video rentals and purchases used to be normally supported on Google’s platforms before this update. It’s unclear what might have prompted this sudden change of heart on Apple’s part. It could be something as simple as a bug, in which case Apple should issue an update to re-enable this functionality.
But this isn’t very likely. The most obvious culprit could be Google’s 30 percent commission fee charged on in-app purchases for Android apps. Now, we don’t know whether Google is giving Apple preferential treatment for these purchases in form of a lower fee. But the fact that Apple has decided to remove the purchasing and renting options from the app on Google’s platforms suggests otherwise.
At any rate, we’ll be making sure to update this article with Apple’s statement as soon as the company comments publicly on the situation.
